Owning a small business for 29 years, I’ve learned that the best way to manage employees is to capitalize on their strengths and compensate for their weaknesses. It’s a good idea to do this for ourselves as well. In getting Moondays off the ground, I’ve recognized that one of my weaknesses is not having the experience of attracting investors. For my small businesses, I’ve always just taken out loans and used credit cards. It’s so fantastic that crowd sourcing is an option, and one way to get around my limitation. If I don’t know how to attract individual investors one-on-one, I can attract them through a group offering online. Another option is corporate sponsorship.
There are many businesses that would be in alignment with Moondays’ mission and vision. It’s possible that some of them may believe in the concept and people behind it so much (aw, shucks – thanks!) that they would be willing to pay for sponsorship. One of the first examples that comes to mind is McMenamins. Their décor, their business model and their demographic are right in line with Moondays. Another one of course would be a large alternative feminine products company, or a brand like Oprah.
Compensating for my weak spot
Corporate sponsorship is a possibility, but my weakness rears its head again. I don’t have a clue how to effectively approach big companies. I’ve been praying for a female mentor who could help me with this sort of thing. I am thrilled to announce: she has manifested! I met her at my weekly Weight Watchers meeting and she happens to live only four houses down from me! She’s been living there for years and we’ve only just connected now. Timing is interesting. Her name happens to be Susan, too. She was the vice-president of a big institution in Portland for 15 years and raised millions of dollars in corporate sponsorship for them! She is a wonderful, radical woman and I am beyond grateful she wants to help.
This is where I can use your help
Susan gave me step-by-step instructions on how to go about getting corporate sponsorship. The first thing is ‘who do you know?’ Who do you know who works at one of these companies or has a connection to someone? I have a couple of people up my sleeve, but the more connections I have, the better chance of success! Please let me know if you know of anyone in an executive position (or close to an executive position) in a company that might have an interest. Here are some examples:
2. Conde Nast (Major Magazine corporation. One of their mags is Teen Vogue and it’s very feminist!)
3. Ms. Magazine
4. A natural makeup brand
5. Providence Health
6. A Natural Clothing Line
7. Yoga Journal
8. A tea company
9. LuLu Lemon
10. Full Frontal- Samantha Bee
12. An herb company
13. A resort/destination spa – partner on Moondays’ getaways, McMenamins!!!!
14. A lotions & potions company
16. Martha Stewart
18. My Lola
19. Diva Cup
20. The Red School (small biz, but right in alignment with Moondays!) There are many others out there this size that might be interested in partnering in some way or another. I’m looking for other kinds of alliances, too.)