I’ve been working on my messaging for Moondays. How can I most succinctly and effectively communicate my vision?
"It’s like a constant girls’ night out, but not just for partying.
It’s a happening place to escape, relax, connect and celebrate what it means to be a woman. It’s been a man’s world for too long."
I just finished the book Made To Stick; Why Some Ideas Survive and Others Die, by brothers Chip and Dan Heath. One of the concepts discussed was relatability or concreteness. Someone is not going to latch on to a concept they don’t understand or have something to relate it to. Take for example a Red Tent. Not everyone knows what it is. Without having to go into a long explanation, if I say it’s like a ‘girl’s night out’ – well, everyone knows what a ‘girl’s night out’ is!
I pray I get the message right and massive amounts of people want to get behind it.
As mentioned in my last post, I wanted to approach a potential corporate sponsor like McMenamins to see if they had any interest in partnering. I wound up meeting Shannon McMenamin at their Cosmic Tripster party and felt a great connection. I just wanted to establish a relationship and plant seeds. Perhaps we can do something together in the future, but right now it feels right to pursue the crowd sourcing option as originally planned.
I just signed a contract with an experienced crowd sourcing expert with a great track record, to produce the crowd sourcing video and coach me in the process. This person totally gets my vision. His wife does yoga and attends women’s circles. They are of the tribe and this is exactly what I need! We will be working on the video and strategy together from April to May. Meanwhile, I will be studying his manual to prepare as best I can. Launch target is June, 2019!
The image above inspires me. The simple act of braiding another girl’s or woman’s hair is a lovely act of sisterly love. Loving gestures like these help us heal and grow. With all the misogyny we’ve endured for thousands of years, our sister love has been tainted. The patriarchy has pitted us against each other and kept us separated, for the most part. It’s time we come back together and reclaim our voices and our power!
"It’s like a constant girls’ night out, but not just for partying.
It’s a happening place to escape, relax, connect and celebrate what it means to be a woman. It’s been a man’s world for too long."
I just finished the book Made To Stick; Why Some Ideas Survive and Others Die, by brothers Chip and Dan Heath. One of the concepts discussed was relatability or concreteness. Someone is not going to latch on to a concept they don’t understand or have something to relate it to. Take for example a Red Tent. Not everyone knows what it is. Without having to go into a long explanation, if I say it’s like a ‘girl’s night out’ – well, everyone knows what a ‘girl’s night out’ is!
I pray I get the message right and massive amounts of people want to get behind it.
As mentioned in my last post, I wanted to approach a potential corporate sponsor like McMenamins to see if they had any interest in partnering. I wound up meeting Shannon McMenamin at their Cosmic Tripster party and felt a great connection. I just wanted to establish a relationship and plant seeds. Perhaps we can do something together in the future, but right now it feels right to pursue the crowd sourcing option as originally planned.
I just signed a contract with an experienced crowd sourcing expert with a great track record, to produce the crowd sourcing video and coach me in the process. This person totally gets my vision. His wife does yoga and attends women’s circles. They are of the tribe and this is exactly what I need! We will be working on the video and strategy together from April to May. Meanwhile, I will be studying his manual to prepare as best I can. Launch target is June, 2019!
The image above inspires me. The simple act of braiding another girl’s or woman’s hair is a lovely act of sisterly love. Loving gestures like these help us heal and grow. With all the misogyny we’ve endured for thousands of years, our sister love has been tainted. The patriarchy has pitted us against each other and kept us separated, for the most part. It’s time we come back together and reclaim our voices and our power!
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