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Celebrating 30 Years as a Business Owner

12/8/2019

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I celebrated my 30th anniversary this year with my store! Here are some reflections on the journey and our year.

A common response from a customer hearing we’re celebrating our 30th anniversary at The Fossil Cartel: “30 years?! What were you, 12 when you started?” Of course it makes me feel good that at 58, I don’t look quite as old as the fossils in my store...yet. :-) When I first started at 28, people would incredulously ask, “You’re the OWNER?!” I suppose 28 is a little on the young side for being a business owner, but I always wondered if it also had to do with the fact that I was a woman. Fast forward 30 years, if my husband happens to be in the store helping me out, people -- especially men -- often approach him assuming he’s the owner, even though I am standing right there. It doesn’t really bother my ego, but it does show me that misogyny is still a thing, and that’s a problem. I see it as a symptom of the greater malady of dishonoring the feminine principle, from raping women to violating Mother Earth, causing her to become uninhabitable. 

In order to reverse course, bring balance and heal this world, women need to take responsibility and take action. The powers that be in our patriarchal society will not do it for us. One of the best ways to empower women and amplify the feminine is to bring women together for that purpose. Besides running The Fossil Cartel, for the past 5 years I’ve been gathering women by hosting Red Tent women’s circles and other events through my Moondays project.

Another way we can honor the divine feminine is to appreciate all of her beauty and mystery. I have always appreciated crystals and fossils as some of the most amazing treasures, gifts from the Great Mother. I hope others honor them the same way. I still delight in seeing faces light up in the store as people marvel about what they are seeing, holding and hearing about. Being able to actually see, touch and hear about something you’re considering purchasing has got to be better in so many ways than shopping online. Plus you’re supporting a local small business! 

It’s been a really great 30th anniversary year for us. With all of our celebrations, contests, special promotions, having Nicolas Cage shop in the store, and being on TV, we’ve had a lot of fun and got to connect more with all of you. I am so grateful to all our customers for appreciating the mineral and fossil kingdom as much as we do. Thank you for continuing to keep us in business all these years! May we all tread softly and treat Mother Earth kindly, so she may continue to provide a wondrous, bountiful, beautiful home for us all.
Here are the links for the two segments we were in, on the show More Good Day Oregon:
https://www.kptv.com/good_day_oregon/more/rare-and-unique-finds-at-the-fossil-cartel/video_59c9b05c-c0c1-5147-8814-afff14c55224.html
https://www.kptv.com/good_day_oregon/more/holiday-gift-ideas-that-will-rock-your-world/video_3848a274-b38a-574e-9567-73f0a345374a.html

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    I have a burning desire to empower women.  I hope that my mission resonates with you  and you join me on this journey.

    Susan Landa

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